Campaign and phone number verification has been evolving across the industry. As fraud has grown, regulators and operators have worked to keep bad actors off networks. That includes ensuring phone numbers on their networks are complying with regulations and rules that keep spam away from consumers. Unfortunately, for those that are trying to do the right things, that usually means some barriers that can feel unnecessary. 

Growing in importance is the need for a privacy policy on a website. Leadferno has provided an SMS privacy policy linked directly in the Leadbox. This privacy policy covers the usage of Leadferno, the numbers collected through our widgets and our customer's websites. It helps ensure our customer websites remain conformant with the rules of operators with as little friction as possible. 

This extends the opt in message already part of the Leadbox next to the Submit button. Along with proper opt out controls, this meets the highest standards expected of text messaging campaigns for our partners. 

Below is the full text of the SMS Privacy Policy in our Leadbox. Please contact us if you have any questions or feedback.

SMS Privacy Policy

{{Business_name}} is committed to protecting your privacy. This Privacy Policy (the “Policy”) governs how we treat the Personal Information that we collect and receive from you in connection with your use of the SMS Service (“Service”), which we make available to you through a third-party service provider. By using the Service, you agree to the terms of this Policy. {{Business_name}} reserves the right, in its sole discretion, to modify or change this Policy at any time with or without prior notice to you. Your continued use of the Service following the posting of any changes to the Policy constitutes your full acceptance of those changes.

“Personal Information” is information that individually identifies you, such as your mobile phone number, name, email address, as well as any Personal Information that you choose to include in messages you send through the Service.

SMS Opt-in

Users might opt in to our services by:

Entering a phone number online,

Sending a Mobile Originating (MO) message containing an advertising keyword,

Filling out a paper form that includes their phone number, or

Signing up at a point-of-sale location.

SMS Opt-out

If you are receiving text messages from us and wish to stop receiving them, simply respond with "STOP" to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us unless you re-engage with us again.

How personal information is used

We use Personal Information to (a) provide you with the Service, (b) process and respond to inquiries, (c) improve the Service, (d) if necessary, contact you with important announcements or messages, (e) conduct research, and (f) provide anonymous reporting for internal and external clients and partners.

Disclosure of your information

We will not rent, trade, sell, or release your Personal Information to others without prior consent or legal obligation. Your information is used for the sole purpose to communicate with you and provide you with this service.