SMS Keywords in Leadferno enables automation, saves time, and improves customer experience by giving fast responses and directing contacts to the next step.
This guide explains what keywords are, why to use them, how they work in Leadferno, and the rules and limitations that apply.
What Are SMS Keywords?
A Keyword is a word or phrase (e.g. QUOTE, BOOK, JOBS) that, when texted to your Leadferno number, triggers a specific automated reply. View Keyword examples here.
Keywords can be used to:
Answer questions
Start a lead process or qualify the lead
Direct contacts to a form or booking link
Provide product/service information
Help with compliance or consent
You can create and manage your keywords in the Leadferno web app by going to:
Settings > Keywords
Why Use Keywords?
SMS keywords automate common responses and workflows, improving speed and efficiency for both your team and your customers.
Benefits include:
Instant response to leads or customers without manual effort
Higher conversion rates by removing delays in communication
Time savings by automating repetitive conversations
Organized workflows by segmenting and qualifying contacts based on keyword use
Getting Started
To begin using SMS Keywords:
Go to Settings > Keywords in the Leadferno web app.
Add a new Keyword by clicking the orange + circle
Create your Keyword (e.g., QUOTE, BOOK, etc.).
Write your custom auto-reply message for your Keyword.
Save and test your keyword by texting it to your Leadferno number.
If you need help setting up your keywords or planning your workflow, reach out to our support team—we’re happy to help!
Keyword Tips and Limitations
To ensure Keywords function properly, here are some important notes:
Keywords must not include spaces. (e.g., use APPLYNOW not APPLY NOW)
Keywords can include letters and numbers, but no punctuation or special characters.
Keywords are not case-sensitive. (e.g., QUOTE, Quote, and quote will all trigger the same response)
The system reserves the following keywords:
STOP – unsubscribes the contact from messages
HELP – sends the business’s contact information
These are required by mobile carriers and cannot be edited or removed.