Leads / Threads

Leads and messages have different states which impact how they're sorted and what is displayed in the Inbox. Read more about managing leads through the Leadferno Inbox. Leads are message threads. A new thread is created when a new lead is created. New leads can be new contacts that initiate messaging with you from the Leadbox, via Facebook or Google, or messaging directly to your Leadferno number. Once a lead is closed, any new contact to through the same channel will initiate a new thread. 

Lead type by sort order

State of lead

New leads at the top until they receive a response.

A reminder has triggered and will stay at the top, just below all new leads.

An open lead that has at least one new, unread message. 

An open lead that has no unread messages.

Closed lead only viewable in the All filter of Inbox.

Closed messages can be Won, Lost, or Other.


Note that a dot will appear next to any open lead that has a new message. 


Message states, while sometimes reflected in the thread (like a new or unread message), some message states are available for each message. The following states appear in the app:

  • Sent messages have a date and time appearing below the message. We have sent the message and received a notification that the message was received by the destination carrier. This is a called a Delivery Receipt (DLR) by SMS messaging services. 
  • Sending are messages that have been sent, but Leadferno hasn't received a DLR. For some services, like Google Voice numbers, we never receive a DLR. Messages stay in the Sending state for four hours. Then, we'll report that the delivery is unverified. 
  • Delivery unverified are messages that are sent to the destination, but Leadferno never receives a DLR. In all cases we've tested, these have consistently been delivered to the recipient, but we can't verify that programmatically.
  • Not delivered messages were sent by Leadferno, but we received an error that they didn't get received by the destination number. You can try to resend the same message and check if it was a transient error, which is often the case.

Note that if you try to send a message when disconnected from the internet, an error will appear and the message won't appear in the thread.